Brand Featured
Brand Featured helps companies land press coverage. Online, though, their own search visibility had room to grow.
They wanted Tabula to run everything. Website, SEO, GEO, paid ads, and email.
In 18 months, in a highly competitive space, we took them from 51 ranked keywords to 382, from zero AI visibility to being cited across ChatGPT, Gemini, and Google, and rebuilt the foundation underneath it all.
Industry
PR, Press Release Distribution
Timeline
January 2025 to June 2026
Services
SEO, GEO, Paid, Web Management
Region
USA, Canada, Israel
Industry
PR, Press Release Distribution
Timeline
January 2025 to June 2026
Services
SEO, GEO, Paid, Web Management
Region
USA, Canada, Israel
Industry
Services
Timeline
Region
Keywords Ranked
KWs In Page One
Pages Cited By AI
Peak Week ROM
Org. Traffic Growth
The Client
- Category: PR and press release distribution
- Products: Media placement & press release distribution
- Customers: Founders and agencies who want press
- Engagement: Growth Partnership
- Engagement Term: 18 months
- Region: United States, Israel, Canada
CEHA had 53 years of manufacturing credibility and not a trace of it online. Four things stood in the way:
Invisible in search engines
Brand Featured could get you quoted in a national outlet. But when searching their own category, they were hard to find.
No Market Differentiator
Brand Featured was just another PR distributor with nothing unique it could offer its marketplace. No competitive advantage.
Invisible in AI search
Buyers had started asking AI models who could get them press coverage. Brand Featured was not part of those answers.
Too many moving parts
They needed one team to run the website, SEO, GEO, paid ads, and email, not a patchwork of freelancers and tools.
They needed a growth system, and someone to lead it.
What We Did
We mapped how Brand Featured customers make decisions, activated the critical touchpoints, and sharpened each one with data over time.
Measurement Foundation
We set up full analytics and tracking with a performance scorecard, so every dollar and order is tracked and owned from day one.
Research & Positioning
Email Marketing
Basic ongoing email campaigns to nurture and convert their growing email list.
GEO & AI-Search
Authority Building
Site Health & Performance
We took Core Web Vitals to 100% passing and optimized performance.
SEO Content Engine
Built a content plan and published 3 SEO blogs per week, targeting real buyer-intent PR queries.
Website Management
Updated the website based on seasonal promotions, product launches and more.
Creative Production
Measured from January 2025 to June 2026. Data from SEMrush, Google Search Console, GA4, and ad platforms.
SEO Results
51 → 382
Keywords ranked (~7x)
3 → 16
KWs in Google’s top 3
10 → 76
Keywords on page one
16 → 132
KWs on pages 1 and 2
Organic & Paid Results
131 → 672
Sessions/mo (~5x)
72% → 100%
5.7x ROAS
Best performing week
2.4x → 4.3x
ROM YoY
AI Search & GEO Results
0 → 79+
AI-cited pages
0 → 16
AI Visibility Score
0 → 56
Google AI cited pages
0 → 36
ChatGPT cited pages
Hover or tap your screen to see the progress made.
SEO Before & After
GEO Before & After
We are helping Brand Featured prepare for an AI-driven world.
What We Made
Hover or tap your screen to see examples.
We test multiple top-of-funnel creatives and explore different formats of the best performers in retargeting campaigns. In this example, the whale ad had the highest engagement and ROI, so we created a video version as well.
We developed the first interactive badge that automatically resizes and links to your individual PRs.
Brand Featured is the first and only player in this space to have dynamic trust badges.
We use traditional platforms like Figma to collaborate on everything.
You approve everything first.
