Stand Flagpoles
Stand is a leading flag and flagpole brand based in the United States. Their ask was simple: stop chasing volume, and start driving profit. So we did.
We cut wasted ad spend and doubled return on ad spend, while at the same time nearly tripling organic traffic and taking them from zero AI visibility to being cited across ChatGPT, Gemini, and Google.
Leaner, more profitable, and far more visible.
Industry
Timeline
June 2025 to June 2026
Services
Paid, SEO, GEO, Social Media
Region
United States
Industry
E-commerce, Flags & Flagpoles
Timeline
June 2025 to June 2026
Services
Paid, SEO, GEO, Social Media
Region
Unites States
Industry
Services
Paid, SEO, GEO, Social Media
Timeline
June 2025 to June 2026
Region
United States
Keywords Ranked
KWs in page one
Pages Cited By AI
Org Traffic/mo
Avg ROAS
The Client
- Category: E-commerce
- Products: Flags & flagpoles
- Business Type: Seasonal / DTC
- Customers: US homeowners and patriotic buyers
- Engagement: Growth Partnership
- Region: United States
Stand had strong seasonal demand and a loyal customer base. What they didn’t have was profit to match the spend. Four things stood in the way:
Chasing volume, not profit
An unpredictable demand curve
Sales swing hard with the calendar, so blanket spending wastes money in the off-season.
Thin organic and AI visibility
Bigger flag competitors were winning the search and AI results.
Everything run in silos
Paid, SEO, email, and the website were managed as separate efforts.
They wanted every dollar to work harder.
What We Did
We mapped how CEHA’s customers make decisions, activated every touchpoint that mattered, and sharpened each one with data over time.
Measurement Foundation
We set up full analytics and tracking with a performance scorecard, so every dollar and order is tracked and owned from day one.
Research & Positioning
We started by learning their D2C audience, their buyers, and their competitors.
Social & Brand Presence
We keep Stands social profiles active with middle-of-funnel content, so the brand looks alive and credible.
Profit-First Paid Strategy
Authority Building
Site Health & Performance
We took Core Web Vitals to 100% passing and optimized performance.
SEO Content Engine
GEO & AI-Search
We structured the site and content to get cited by ChatGPT, Perplexity, and Gemini, where more buyers now start.
Creative Production
Measured from June 2025. Data from SEMrush, Google Search Console, GA4, and ad platforms.
SEO Results
2k → 6k
Keywords ranked (~3x)
58 → 161
196 → 1,014
Keywords on page one
12 → 233
AI Overviews/mo
Organic Traffic Results
3.6k → 11.8k
Sessions/mo (~3.2x)
245k → 724k
1.4k → 4.2k
Clicks/mo (~3x)
0 → 3
Blogs published/week
AI Search & GEO Results
0 → 15
AI visibility score
0 → 23
AI mentions/mo
0 → 238
AI cited pages/mo
0 → 116
ChatGPT cited pages
Paid Ads Results
1.2 → 2.4
Blended ROAS (~2x)
~3.9x / 6x
ROM, avg/peak
50%
Profitability
Optimized for profit
Hover or tap your screen to see the progress made.
SEO Before & After
GEO Before & After
We are slowly capturing market share against industry titans in preparation for an AI-driven world.
What We Made
Hover or tap your screen to see examples.
We use traditional platforms like Figma to collaborate on everything.
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