E-commerce websites for Shopify and WooCommerce

Websites that tell your story and sell

Name: E-commerce website design and development for Shopify and WooCommerce
Availability: InStock

A store is a sales pitch that never sleeps. We design and build Shopify and WooCommerce stores that show your product at its best, load fast on any phone, and are ready for how people buy now: on Google, in AI answers and through AI shopping assistants.

A better store, or you don't pay the second half.

Book Free Call See the packages

Free 30-minute call. We look at your current store first, and tell you straight whether it needs a rebuild at all.

What you're seeing: a page that builds itself as it loads, and a product that turns as you move your mouse.on its own.

Why this page looks like this

Design earns the first look. Price, shipping, trust and an easy checkout earn the sale.

Most stores need a site that gets out of the product's way. Some brands call for a bold one. This page is the bold one, so you can see what we can do. Your store gets whatever sells your product best.

Shoppers who abandon a cart name extra costs, slow delivery and trust in the checkout, not how the store looks (Baymard, 2025).

What you're seeing: words that light up as you scroll, so the line that matters gets read.

What you're seeing: the green line under the menu above. It fills as you scroll, so visitors always know how much of the page is left.

Out with the old. In with the Tabula.

For founders whose product deserves a better store

This luxury barware brand makes whiskey decanters that turn a pour into a statement piece. The old store didn't show it: a weak first impression, too much friction and products without the spotlight. We rebuilt it on Shopify in 8 weeks, design to handoff.

Add-to-cart rate2.1% → 5.2%

Time on site1m 12s → 3m 52s

Homepage bounce rate54% → 24%

Lower is better.

60 days after launch. Shopify Analytics, GA4 and Hotjar.

Old store

New store

Read the case study →

What you're seeing: a before-and-after slider. Drag the handle on the photo, or use the slider below it, to compare the old store and the new one. Sliders like this work on product pages too, for finishes, sizes and results.

For founders who know the product is the hero

The scroll story

Every scroll is a chance to sell

What you're seeing: motion that brings your product to life as shoppers scroll, one reason to buy at a time. We use it when your product calls for it, and keep pages simple when it doesn't.

The hook The gift that gets opened first.

Our story Two friends, one workshop, and a decanter heavy enough to hand down.

"Heavier than I expected. It looks even better in person." Verified buyer

4.9 from 312 reviews

YOUR BRAND

Size 750 ml

Glass Lead-free crystal

Care Hand wash

Ships In 1 to 2 days

Returns Free for 30 days

$89 Add to bag

Sample product

For product marketers who know the experience is what people remember

The small things people remember

Nobody buys because a button moves. But a store that feels quick, clear and cared for earns trust, and trust sells. Try all six:

What you're seeing: six small touches we build into product pages, each one there to make buying feel easy.

Move your mouse near the button Watch the button lean

Add to bag

Pull The button leans toward your cursor.

Move your mouse over the card Watch the card tilt

Your Brand Decanter $89

Tilt The card follows your hand, with a glint of light.

Click a size Tap a size

750 ml · $89

Pick a size The product and the price follow your pick.

Click the Add to bag button Tap the Add to bag button

Your Brand Decanter 750 ml · $89

Add to bag It flies into the bag, so shoppers know it worked.

Hover over the photo Tap the photo

1 of 2 2 of 2 · In use

Second look A second photo shows the product in use.

Click a color Tap a color

Sea glass · $89

Pick a color The product changes with the swatch you pick.

For brands that sell in more than one language

One store, more than one language

We build stores in more than one language, with the right translations, currencies and search settings for each market, including right-to-left languages like Hebrew and Arabic.

What you're seeing: one product page switching language, currency and reading direction in a click.

NEW · LEAD-FREE CRYSTAL Your Brand Decanter Holds a full 750 ml bottle. Heavy, clear and made to last. $89

Add to bag Free shipping over $75

מימין לשמאל, מההתחלה.

יש לנו ניסיון בבניית אתרים בעברית, עם כל התוכן כתוב מימין לשמאל.

We have experience building websites with everything written right to left.

For PE firms and groups running several brands

Several brands, one system

Run a portfolio of brands? We build every store on one shared design system. Each brand keeps its own look: its colors, fonts, photos and voice. Underneath, the parts are shared, so one change, like a new review block, a shipping bar or a sale, reaches every store at once. Less to build, less to maintain, and one team looking after all of it.

Who it suits:

✓Private equity firms and holding companies with a portfolio of consumer brands ✓A group running several product lines from one team ✓A manufacturer with a consumer brand and a trade brand ✓A brand with separate stores for the US, Canada and Mexico

The design system

✓Reviews and shipping bar live in all 6 stores

Free shipping over $75

Stridewell

Sale

Running shoes Trail Runner 2 ★★★★★4.8 (212)

$129 $99

Add to bag

Free delivery over $40

Solenne

Sale

Sparkling tonic Yuzu Tonic, 12 pack ★★★★★4.9 (98)

$36 $29

Add to bag

Free delivery, always

Oakmere Home

Sale

Lounge chairs Arlo Lounge Chair ★★★★★4.7 (64)

$890 $749

Add to bag

Free shipping over $50

Fernwick

Sale

Face oils Rose Clay Face Oil ★★★★★4.9 (331)

$38 $31

Add to bag

Free shipping over $35

Ember Roast

Sale

Whole bean coffee House Blend, 1 lb ★★★★★4.8 (540)

$22 $18

Add to bag

Free shipping over $100

Ridgeway

Sale

Day packs Summit 28L Pack ★★★★★4.8 (127)

$149 $119

Add to bag

What you're seeing: six different brands on one design system. Flip a switch and every store changes at once, each in its own look.

Sample brands. Six looks, one system.

Your Brand Decanter

4.9 (312)

$89.00 In stock

500 ml 750 ml 1 L

Lead-free crystal · Free shipping over $75 · 30-day returns Add to bag

"@type": "Product"

"brand": "Your Brand"

"image": "decanter-front.jpg"

"description": "Lead-free crystal decanter, holds a full 750 ml bottle"

"name": "Your Brand Decanter"

"aggregateRating": 4.9, "reviewCount": 312

"price": "89.00", "priceCurrency": "USD"

"availability": "InStock"

"size": ["500 ml", "750 ml", "1 L"]

"material": "Lead-free crystal"

"shippingDetails": "Free over $75"

"hasMerchantReturnPolicy": "30 days"

"gtin": "0123456789012"

What you're seeing: the product data Google and AI assistants read behind a page. Move over the card to x-ray it, or switch views.Switch views to x-ray it.

For brands whose buyers ask AI first

AI shopping setup

Built for the shoppers who ask AI first

More buyers now ask an assistant what to buy, then check Google. Assistants recommend from your product data, so we make it complete and consistent, and every build includes the AI shopping setup:

✓Product data that's complete and matches everywhere: price, stock, sizes, materials, shipping and returns. ✓Structured data checked, and key details in the page itself, not hidden behind scripts. ✓AI search crawlers let in. ✓On Shopify, the settings that list your products in AI shopping channels, where they're available. On WooCommerce, product feeds for Google.

AI sends a small share of store visits today, and it's growing fast. The stores that get ready early get the head start.

More on how we get stores recommended by AI →

For content-led brands

Your content and your store, joined

If you publish a lot, you may want WordPress for your content and Shopify for your checkout. We can join them into one journey, with one look, one menu and one way of tracking. It's part of our Custom builds, and we'll tell you on the call whether it's worth it for your store.

yourbrand.com · WordPress

How to pick a decanter that fits a full bottle

Shop the decanter →

shop.yourbrand.com · Shopify

Your Brand Decanter $89

Checkout

1 Article

2 Product

3 Checkout

What you're seeing: one reader's path from an article to checkout, across WordPress and Shopify, with one look, one menu and one way of tracking.

For stores that already rank

We only rebuild when your site is holding you back

If your store already ranks well on Google, a rebuild can put that at risk. So the free call decides the path:

1Upgrade in placeWhenYour SEO is doing well.What we doMake your current store faster and ready for AI shoppers, without a redesign. 2Redesign in stepsWhenYour SEO is doing well, but the design or conversion is holding you back.What we doNew templates one at a time, same platform, same addresses, each one checked and watched before the next. 3Full rebuildWhenYour SEO is weak, the site is slow or broken, or you need a new platform.What we doA new store, with rebuild protection.

Rebuild protection

Every old address finds its new home.

Every old address mapped to its new home and redirected, tested before launch, then watched in Google Search Console after launch. Titles, headings, links and structured data checked before and after, so nothing important gets lost in the move.

What you're seeing: old addresses landing on their new homes, one by one, so the rankings you earned move with you.

/product/globe-decanter-set→/products/globe-decanter-set✓ /product-category/decanters→/collections/decanters✓ /blog/how-to-clean-a-decanter→/blogs/guides/clean-a-decanter✓ /shop?sort=new→/collections/all✓ /about-us→/pages/about✓ /gift-guide-2025→/collections/gifts✓ Sample. A WooCommerce store moving to Shopify.

For owners who can't afford a slow store

What slow pages cost your store

Based on Shopify's analysis of selling stores (January to February 2026): conversion was about 3.5% lower for every 0.1 seconds slower the main content loaded. It's a correlation, not a promise, and well-established stores showed about a third of the effect, so we show a range: a third of the slope at the low end, the full slope at the high end.

The speed promise Every page we build or change is tested on phones against Google's Core Web Vitals before it goes live, and we fix what fails.

What you're seeing: a live calculator. Change any number and the answer updates. It's the kind of free tool we build for your buyers.

The speed calculator

Visits a month

visits

Conversion rate

Average order value

USD

Your mobile load time

seconds

Main content, from PageSpeed Insights.

Target load time

seconds

2.5 seconds is Google's "good".

An opportunity of about

$5,100 to $17,400 a month

If your main content loaded 0.9 seconds faster on phones.

Want to keep it? Email me this

For brands that want links, not just traffic

SEO and GEO first

Free tools that earn you links

The speed calculator above is one example: a free tool for a question your buyers already ask, like a size finder, a cost calculator or a product quiz. Visitors get a real answer. Other sites link to it, and Google and AI assistants get a reason to point to you. We build them to run on your own store, with no ongoing costs.

Size finder

Which decanter fits your bottle?

The Classic set fits a full 750 ml bottle

Quantity calculator

How many bottles for your party?

Guests

Hours

About 10 bottles for 40 guests over 3 hours

Rule of thumb: one pour per guest per hour, plus one. 16 pours a bottle.

Product quiz

Which gift fits him?

Pick one to see his match

What you're seeing: three working tools. Pick an answer and the result updates, right on the page.

Samples for an invented decanter brand.

SEO and GEO first, in everything we build

We're SEO and GEO specialists first.

So every store we build starts from how your buyers search and what AI assistants recommend. The page plan, the product data, the speed, the redirects and the tools that earn links are all built to help you get found on Google and recommended in AI answers. We work this way on every service, not only SEO and GEO.

How we do SEO for stores How we get stores into AI answers

For marketers who want to know which button sold

Every button, tracked to the sale

We tag every button on your store by page, section and name, and every order shows which one brought it in. So you see what sells, not just what gets clicks. Set up with Google Analytics and Search Console on every build.

What you're seeing: a live tracker. Click any button on this page and it logs the click. Click Add to bag and the order shows it as the source, the way your store shows what sells.

Live trackerThis page

Time Section Button

Clicks on this page show up here.

New order #4821 $178.00

2 × Your Brand Decanter Came from: Product page · Add to bag

Sample

For owners who want to sleep at night

Safe from day one

Every account is yours. Store, domain, hosting and analytics in your name from day one. Every login and app gets only the access its job needs. One key per job, never the whole house. Nothing important goes live unchecked. You see the actual change before it goes live. Every change is logged and can be undone. One click puts the old version back. Card details never touch us. Payments stay with Shopify or your payment provider. Updates and security patches with Website Care or in a Growth Partnership. If something goes wrong, you hear it from us first, within 24 hours.

No one can promise a site will never be attacked. We promise the controls, the checks and the speed of our response.

One key, one door

Products: edit Orders: no access Payments: no access Theme: draft only

This app's key opens products, and the theme in draft. Nothing else.

You see it before it's live

Before Free shipping over $100 After Free shipping over $75

Approve

Live

One click back

Today 9:41 · Homepage headline

Live Restore

Yesterday 16:02 · Homepage headline

Restore Live

Packages and prices

Pick the store your brand needs

Launch and Signature are the same perfect store: fully custom, built to be found on Google and recommended in AI answers, and fast on every phone. Pick the size and the support you need. Custom covers everything else.

What you're seeing: cards that stack as you scroll, so three options are easy to compare without a long page.

Launch

The perfect store for brands that need up to 15 pages, built fast.

Price Starts at $9,500

Start with $4,750 A 50% deposit. Then 30% at design approval and 20% before launch.

Book Free Call

✓Fully custom design, made to your brand ✓Motion like this page, where it helps you sell ✓SEO and GEO built in, with the AI shopping setup ✓Lightning fast: every page tested on phones

Size Up to 15 pages and 100 products

Support 30 days of fixes after launch, replies within 1 business day

Timeline 4 to 6 weeks

Signature 90 days of Website Care included

The same perfect store, with room to grow: more pages, more products and more support.

Price Starts at $18,500

Start with $9,250 A 50% deposit. Then 30% at design approval and 20% before launch.

Book Free Call

✓Fully custom design, made to your brand ✓Motion like this page, where it helps you sell ✓SEO and GEO built in, with the AI shopping setup ✓Lightning fast: every page tested on phones

Size Up to 30 pages and 500 products

Support 90 days of Website Care, plus a conversion review 30 days after launch

Built in One free link-earning tool for your buyers' questions, like a size finder or a quiz

Timeline 6 to 8 weeks

Custom Bundle it with SEO, GEO or ads

Big catalogues, several brands or languages, Shopify Plus and special features.

Price From $30,000

Start with 50% Quoted after the free call, paid 50 / 30 / 20.

Book Free Call

✓Everything in Signature ✓As many pages and products as you need ✓Any apps, integrations and custom tools ✓Several brands or languages on one system

Bundles Make your store part of one plan with SEO, GEO or ads, built and priced for you

Support Website Care or a Growth Partnership, set in your quote

Timeline Quoted

Every build includes

In Launch, Signature and Custom. Nothing here costs extra.

The page plan, copy and images Every image your pages need. Your products always stay real.

SEO and GEO built in Set up to be found on Google and read by AI assistants from day one.

The AI shopping setup Product data that AI assistants can read and recommend.

Rebuild protection Every old address redirected and watched when we replace a store.

The speed check Every page tested on phones before it goes live.

Accessibility checked Against the rules where you sell.

Everything in your name Every account yours from day one, with a written handover list.

One named contact Replies within 1 business day, from the team doing the work.

30 days of fixes After launch, included. Signature includes 90 days of Website Care.

How you pay

50% to start 30% when you approve the design 20% before launch

Your quote is fixed and written, within 2 business days of the call, with tool costs on a separate line.

Add when you need them

Free link-earning tools for your buyers' questions (one comes with Signature) Extra products, pages and product copy Website Care: updates, backups, security, uptime and a monthly speed check$599 a month A Growth Partnership to run SEO, GEO and ads, with your site included

The better-store promise

A better store, or you don't pay the second half.

At the design stage, you see a working version of your key pages on a test link, next to your current store. If it doesn't look better to you, or it isn't faster on phones, you pay nothing more and we part ways. You keep the page plan and the copy.

For a new store: the store you asked for, or you don't pay the rest.

We take on 3 new brands a month, so the same senior team stays on every account.

How a build runs

From free call to launch, in 8 steps

1Free callWe look at your store, your Google and AI performance, and tell you which path fits. 2Your quoteFixed and written, within 2 business days, with tool costs on a separate line. 3Kickoff and the planYour page plan and the copy.50% to start 4The design, workingYour key pages on a test link, next to your current store. The better-store promise is decided here.30% when you approve 5The buildThe rest of the store, your products and your content. 6The checksSpeed on every page, accessibility, tracking, and every old address redirected. 7LaunchWe go live.20% before launch 8The first 30 daysFixes included, then Website Care or a Growth Partnership.

What you're seeing: a timeline that moves sideways as you scroll down, good for any step-by-step story. Keep scrolling.

Our work

Stores and sites we've built

What you're seeing: each site scrolling inside its frame. Hover over one, or tap it, to try it.

A luxury barware brand Shopify · "From cluttered to crystal clear" Read the case study →

CAT Garage Storage Screenshot to add

CAT Garage Storage WooCommerce · garage storage, built from the ground up Read the story →

RepStack Screenshot to add

RepStack WordPress · agency services Read the story →

The Wealthy Contractor Screenshot to add

The Wealthy Contractor Website

Anderson Bettencourt Screenshot to add

Anderson Bettencourt Website

Bright Order Screenshot to add

Bright Order WordPress · B2B software

Why Tabula

How we compare with a typical store build

A typical store build

Protecting your rankings in a rebuild

Migration offered; redirects rarely spelled out

Every old address mapped, redirected and watched

AI shopping

Mentioned as a service, rarely part of the build

The AI shopping setup in every build

Speed

"Fast", usually without a number

Every page tested on phones before it goes live

Payment terms

Rarely published

50 / 30 / 20, on this page

If you don't like it

Revisions

The better-store promise

Free tools that earn links

Not offered with a build

Built for your buyers' questions

After launch

A short support window, if stated

30 days of fixes (90 days of Website Care with Signature), then Website Care or a Growth Partnership

Based on 19 US and Canadian store builders we checked in October 2026.

Free AI Visibility Report

Not ready for a call? Get your free AI Visibility Report.

We ask ChatGPT, Gemini and Perplexity the questions your buyers ask about your products. Your report shows where you appear and which brands they name instead, usually in your inbox within minutes.

5.0

From 14 Google reviews, plus 8 reviews on Trustpilot.

FAQs

Store build questions owners ask us

Something else on your mind? Book a free call.

Do you build on Shopify or WooCommerce?

Both. We'll recommend the one that fits your catalogue, your team and where you sell. If you're happy on your platform, we build on it.

Will a new site hurt my Google rankings?

It can, which is why we only rebuild when your site is holding you back. If you rank well, we upgrade in place or redesign one template at a time. When we do rebuild, every old address is mapped and redirected, and we watch Search Console after launch. Some movement in the first weeks is normal; we tell you what we see.

What's the better-store promise?

At the design stage you see a working version of your key pages on a test link, next to your current store. If it doesn't look better to you, or it isn't faster on phones, you pay nothing more and we part ways, and you keep the page plan and the copy.

How much does a store cost?

Launch starts at $9,500, Signature at $18,500, and Custom builds are quoted from $30,000. You start with a 50% deposit. Your quote is fixed and written, within 2 business days of the call.

What's not included?

Your platform plan, paid themes and apps, hosting, your domain and product photography shoots. They sit on a separate line, so there are no surprises.

Do you write the copy and make the images?

Yes. Every build includes the copy and every image your pages need. Your products always stay real: we work from your own photos and check every image against the real product.

Who owns the store?

You do. The store, domain, hosting and analytics are in your name from day one. If you ever leave, you leave with all of it.

Can my team edit the site?

Yes. Your team can edit it themselves, or ask us and see the change on a test link before it goes live.

What is the AI shopping setup?

The work that lets AI assistants read and recommend your products: complete product data, structured data, AI crawlers let in, and the platform settings for AI shopping channels where they're available.

Do I have to sign up for SEO or a Partnership?

No. You can buy a store on its own. Many brands add a Growth Partnership afterwards, so the site keeps getting better and part of our fee depends on your sales.

How long does it take?

Launch takes 4 to 6 weeks and Signature 6 to 8, once we have your materials. The timeline assumes feedback within 3 business days at each stage.

Can you move my store from another platform?

Yes. Platform changes always need redirects, because addresses change; rebuild protection covers them.

Do you build in other languages?

Yes, including right-to-left languages like Hebrew and Arabic, with the search settings each market needs.

Can you build for several brands?

Yes. One design system, several brands, each with its own look and store, managed together. It suits private equity firms and groups with a portfolio of brands: one change reaches every store.

How do you keep the site secure?

Every account in your name, every login and app with only the access its job needs, nothing important live until it's checked, every change logged and reversible, card details never touching us, and a heads-up within 24 hours if anything goes wrong.

What happens after launch?

Launch includes 30 days of fixes. Signature includes 90 days of Website Care and a conversion review 30 days after launch. Then Website Care keeps it updated, backed up and fast, or a Growth Partnership runs and grows it.

Book My
Free Call

Ready for a store that sells?

A free 30-minute call. We look at your current store, how it shows up on Google and in AI answers, and tell you straight whether it needs a rebuild at all.

Busy season coming? A Launch store takes 4 to 6 weeks, so start early.

Built for e-commerce brands doing $1M to $10M a year. Not sure you fit? Book anyway, and we’ll tell you straight.

We take on 3 new brands a month, so the same senior team stays on every account.

Not ready to talk? Get the report by email instead.