SEO for e-commerce brands
SEO services that turn Google searches into sales
Your buyers search Google before they buy.
We fix your website, rank your product and category pages, and earn backlinks Google trusts, all done for you.
Part of our fee is tied to your sales, so when you grow, we grow.
Free 30-minute call. We audit your store on Google and in AI answers first, and you leave with your 3 biggest fixes.
Results
Real stores. Real numbers.
Custom manufacturer selling online in the US, Canada and the UK · May 2023 to Dec 2024
From 55 to 1,843 keywords on Google's page one.
371
keywords in Google's top 3 (from 11)
7.6x
visits a month (915 to 7k)
137
AI Overview appearances a month (from 0)
~11x
clicks from Google a month (490 to 5.3k)
Keywords ranked on Google
The team at Tabula was so great to work with. Carlos is really strategic and explains things clearly and got us the results we were looking for. Highly recommended!
Direct-to-consumer flagpoles, US · Jun 2025 to Jun 2026
3x the clicks from Google in a year.
1,014
keywords on page one (from 196)
11.8k
organic visits a month (from 3.6k)
238
pages cited by AI (from 0)
3x
clicks from Google a month (1.4k to 4.2k)
Our ROI on marketing is up around 40%, and our cost to acquire a customer has dropped by roughly half. They treat our budget like it's their own money.
53-year steel storage manufacturer selling direct · Since Oct 2025
53 years as a manufacturer. Starting from zero online.
471
keywords ranked (from 19)
290
clicks from Google a month (from 46)
100%
Core Web Vitals passing (from 82%)
~6x
clicks from Google a month (46 to 290)
They have improved our search engine rankings, and create effective ads that customers convert on and blogs that explain our products well.
Measured from each start date. Data from Semrush, Google Search Console and GA4.
What we fix
Why good stores lose sales on Google
Most owners who call us are living with at least one of these. Tap or hover over each one to see how we fix it.
"Buyers can't find our products."
Search for what you sell and Google shows your competitors and "best of" lists instead of you.
How we fix it+
We find the searches your buyers use, fix what holds your pages back and build the pages that answer them. You see the change in your weekly KPIs.
"Our traffic dropped, and nobody can tell us why."
A redesign, a platform move, a Google update or AI Overviews taking the clicks. Sales slide month after month.
How we fix it+
We find the cause, fix it, win back the rankings you lost and report the recovery week by week.
"Our SEO agency sends reports, not results."
Rankings for words nobody buys from, traffic that doesn't sell, and no plan for AI search.
How we fix it+
Clear targets tied to sales, weekly KPIs and straight answers. Part of our fee depends on your sales.
"I'm doing SEO myself, at night."
Product pages, blog posts, broken links. It only moves when you push it.
How we fix it+
We take over the strategy and the day-to-day. You approve the plan, not every task.
Every month you're not on page one, those buyers order from someone else.
SEO snapshot
yourstore.com
Google · United States
214
keywords on page one
37
pages with issues
You and your rivals on page one
Your 3 biggest fixes
Shown on your call.
AI Answer Check
yourstore.com
ChatGPT · Gemini · Perplexity
Brands named instead of you
Sample audit. Yours uses your store, your rivals and your buyers' real questions.
Free e-commerce SEO audit
Every free call includes an SEO and GEO audit of your store
Before we talk, we look at your store the way Google and AI assistants do. You walk away with:
Our e-commerce SEO services
Everything your store needs to rank, done for you
One plan with clear targets, run by the same senior team every month.
Here's what's in it.
Technical SEO
A fast store Google can read
Fast pages, clean crawling, and no duplicate pages from filters, variants or collections.
We add the product details Google shows in results, like price, stock and reviews, and keep Core Web Vitals in the green.
Product and category pages
Pages that rank and sell
Category pages are where most buyers from search land.
We match each page to what buyers search, write titles and copy that rank and sell, and link related products so buyers and Google see more of your range.
Content
Answers to your buyers' questions
Buying guides, comparisons and how-tos built on the questions your buyers ask before they buy.
Links and mentions
Links from authoritative sites Google trusts
We earn backlinks and mentions from industry sites, suppliers, partners and the press: sites that make sense for what you sell, so the links keep paying off for years.
International SEO
One store, several countries
Selling in the US, Canada or the UK?
We set up each version so Google shows buyers the right one, in the right currency.
SEO and GEO
Named in AI answers too
AI Overviews and assistants like ChatGPT, Gemini and Perplexity lean on the same trust signals as Google, so every fix we make also helps AI name your brand.
We check all three every month.
We work inside your platform and your accounts: Shopify, WooCommerce, WordPress and Webflow, and more.
How we work
How we build and run your e-commerce SEO
No black box. Here's how the work runs, from the first audit to every month after, and what you see at each step.
Audit your store
We look at your store the way Google and AI assistants do: its technical health, the searches you rank for and the ones you miss, how you compare with your main rivals, and whether ChatGPT, Gemini and Perplexity name you.
You get: your SEO and GEO audit, and a starting baseline.
Build the plan
We match the searches that lead to sales with your product and category pages, then choose what to fix, build and write first. Targets come from your last 2 years of data, not industry averages.
You get: a clear plan with targets you approve.
Do the work
Our senior specialists fix technical issues, improve your pages, publish the content your buyers search for, and earn links from sites that fit what you sell. All inside your own accounts.
You get: the work done for you, on your platform.
Report and adjust
Weekly KPIs, a plain-English monthly report on rankings, clicks, sales and AI mentions, and a call to plan the next month. What works gets more effort. What doesn't gets changed.
You get: honest numbers, good news or bad.
The usual pace
Within weeks
Quick wins first
Broken pages, missing titles and slow load times get fixed, and your impressions and clicks start to move.
Months 2 to 4
More pages ranking
Category and product pages climb, new content gets found, and more of your sales come from search.
Months 4 to 6, and on
Growth that compounds
Links and content build on each other, and AI answers start naming you more often.
Typical timing. Steps 3 and 4 repeat every month, and your first report shows where your store starts.
Our promise
The closest thing to a guarantee in marketing
Nothing in marketing is 100% certain, and nobody controls what Google ranks or what ChatGPT says. So instead of big promises, we put part of our fee on the line.
Part of our fee depends on your sales growing.
Weekly numbers, good news or bad.
3 months, then month to month, with 30 days' notice.
Everything we build stays yours.
Growth Partnership
We run your SEO, and get paid when you grow
Hand us the work. We run and improve it every month, and part of our fee depends on your sales. You approve the plan, not every task.
Book Free CallHow you pay
First term 3 months, then month to month. Your accounts and data always stay yours.
Prefer to run SEO in-house? The Tabula is our 60-day setup: your full SEO strategy, targets and page map, handed to your team. See everything in The Tabula →
Why Tabula
How we compare with a typical e-commerce SEO agency
Free AI Visibility Report
Not ready for a call? Get your free AI Visibility Report.
We ask ChatGPT, Gemini and Perplexity the questions your buyers ask about your products. Your report shows where you appear and which brands they name instead, usually in your inbox within minutes.
From 14 Google reviews, plus 8 reviews on Trustpilot.
What is e-commerce SEO?
E-commerce SEO is the work that gets an online store's product and category pages into Google's free results when buyers search for what it sells. It covers the store's technical health, the pages themselves, content that answers buyers' questions, and the links that make Google trust the store. Done well, it brings in buyers you don't pay for per click, month after month.
How long does e-commerce SEO take to work?
Most stores see the first improvements on Google within weeks, once the quick fixes are live, with bigger gains over 3 to 6 months. New stores and crowded categories take longer. Your first report shows where you start, so every month after shows what changed.
How much do e-commerce SEO services cost?
It depends on your store's size, your category and how much of the work you want us to run. Our Growth Partnership is a monthly base fee plus a share of the sales growth above a starting point we set together, so part of what you pay depends on results. You get a clear quote after the free call.
Why do you tie part of your fee to our sales?
Because it keeps us focused on what you care about: sales, not activity. You pay a monthly base fee plus a share of the growth above a starting point we set together. If your sales don't grow, that part of our fee doesn't either.
What if it doesn't work?
You'll know early, because you see the numbers every week. If something isn't working, we tell you and change course. Part of our fee depends on your sales, so we feel it too. And after the first three months you can stay month to month or leave with 30 days' notice, keeping everything we built.
Can you guarantee page one rankings?
As close as anyone honestly can. Nothing in marketing is 100% certain, and nobody controls what Google ranks. So we put part of our fee on the line instead: it depends on your sales growing. You get the work, a clear plan and honest numbers every week.
Do I need SEO if I already run Google Ads?
In most cases, yes. Ads stop the day you stop paying. SEO keeps bringing in buyers you don't pay per click for, and faster, more relevant pages can make your ads cheaper too. We run both as one plan when it fits your budget.
Is SEO still worth it now that people ask ChatGPT?
Yes. When AI recommends a brand they don't know, 45% of US consumers say their next step is to Google it, and only 2% buy without checking first (Idea Grove, April 2026). AI assistants also lean on many of the same signals Google does, so strong SEO helps you in both places.
Which e-commerce platform is best for SEO?
Shopify, WooCommerce and BigCommerce can all rank well. How the store is set up matters more than the platform: speed, clean URLs, no duplicate pages and strong category pages. We work on Shopify, WooCommerce, WordPress and Webflow, and we'll tell you straight if your platform is holding you back.
How do I choose an e-commerce SEO agency?
Ask for case studies with real numbers from stores like yours. Ask what they report on (sales, not just rankings), who will do the work, and how they get paid. Be wary of promises that sound too good, like page one in 30 days. An agency with part of its fee tied to your sales has the same goal you do.
Can you do SEO for a store that sells in more than one country?
Yes. We set up each country version so Google shows buyers the right one, with the right currency. We did this for Sockrates in the US, Canada and the UK.
Do we own the content and accounts?
Yes. Your site, content, Google accounts and data stay in your name, whether you stay with us or not.
Free Call
Ready to be the store buyers find on Google?
A free 30-minute call. We run an SEO and GEO audit of your store before we talk, and you leave with your 3 biggest fixes, whether you hire us or not.
Built for e-commerce brands doing $1M to $10M a year. Not sure you fit? Book anyway, and we’ll tell you straight.
We take on 3 new brands a month, so the same senior team stays on every account.
Not ready to talk? Get the report by email instead.