Social media for e-commerce brands
Social media management that shows you what it sells
Carousels, posts and short videos made by our team from your real products, posted where your buyers check you. Every week, you see what social sold, in plain words.
It runs in one plan with your SEO, GEO or ads, and part of our fee is tied to your sales. When you grow, we grow.
Free 30-minute call. We audit your social profiles first, and you leave with your 3 biggest fixes.
Results
From quiet profiles to millions of views. Real numbers.
Grappling league, Ontario and Quebec · Social, video and ads · 2019 to 2021
From 400 YouTube views to 1.55 million, for a sport most people had never watched.
2.3M
people reached (from 2.5k)
500k
organic engagements (from 340)
3.5%
average engagement rate
Disclosure: VSME Grappling was founded by Tabula's founder, Carlos.
Read the VSME story1.55M
organic YouTube views (from 400)
Social, before and after
Instagram + YouTube
Organic results, measured from January 2019. 500+ branded posts and 20+ videos made.
Tabula really knocked it out of the park with the videos and social media management. Especially with the 15 second clips. Highly recommend!
[Industry] · [Platforms] · [Start date]
[The headline result, in one line]
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people reached a month
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visits from social a month
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sales from social a month
Social, before and after
[Platforms]
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VSME: organic results, measured from January 2019. The second case study is a placeholder until the next client's results are shared.
What we fix
Why social stops selling
Most owners who call us are living with at least one of these. Tap or hover over each one to see how we fix it.
"We can't tell if social sells anything."
Likes and follower counts every month, but no straight answer: did any of it sell?
How we fix it+
Tracked links on every bio, story and post, and a weekly Tabula Scorecard with sales and orders from social. Part of our fee depends on your sales.
"We post, and nobody sees it."
A few likes, mostly from your team. The same posts that worked two years ago now barely reach anyone.
How we fix it+
We make what the platforms show more of now: original carousels and short videos, made to be saved and shared, with captions written the way your buyers search.
"Shoppers check our Instagram, and it looks dead."
Buyers look you up before they order. Your last post is from March, and three comments are still waiting for an answer.
How we fix it+
A monthly plan of posts made from your products and posted on schedule, so your profiles look as alive as your store. Add community management, and we answer for you.
"I'm doing it all myself."
Posting only happens when you find the time, and you never find the time.
How we fix it+
Our team plans, makes and posts everything. You approve the monthly plan, not every post.
Single photos lost 22% of their reach in a year, and carousels now reach more than twice as many people (Metricool, 24.4M posts).
Posting the same way as last year reaches fewer people.
Social media audit
@yourstore
Instagram, Facebook and TikTok, last 90 days
Reach per post, by format
Last 90 days · 38 posts
29 of your 38 posts were single photos
Sample audit. Yours uses your profiles and your store.
Free Social Media Audit
Every free call includes your Social Media Audit
Before we talk, we go through your profiles the way a shopper does, and look at what your posts really reach. You walk away with:
Not on social yet? We audit your 3 closest competitors instead, and show you the openings they leave for you.
How social works now
The platforms changed the rules. Original posts win now.
Instagram now ranks posts by how long people watch and how often they like and send them. Since April 2026, it shows fewer posts from accounts that mostly repost.
Single photos are losing reach, while carousels and short videos gain it. Posting more of the same won't fix that. Better posts will.
What we make and keep sharp
Carousels people save
Carousels get more than twice the reach of single photos and about 9 times the saves (Metricool, 2026). They lead every plan.
Short videos people finish
Watch time is one of the signals Instagram ranks by. From the Video Plan, we make Reels, TikToks and Shorts from your products.
Original, from your products
The platforms now show fewer recycled posts. Every post is made by our team from your real products, photos and reviews, in your brand's look.
Captions Google can read
Google has shown posts from public Instagram business accounts in search since July 2025. We write captions and alt text the way your buyers search.
Shop links to your checkout
Instagram and Facebook shops now send buyers to your own site. From the Video Plan, we keep your catalogue in sync and tag products in posts.
Fast replies, if you want them
73% of shoppers say they'd buy from a competitor if a brand doesn't reply on social (Sprout Social, 2025). Add community management, and we answer for you.
Our social media plans
Three plans, all done for you
Every plan is made and posted by our team, comes with the Tabula Scorecard, and runs in one plan with your SEO, GEO or ads.
Pick the one that fits how your products sell.
Plan 1
Basic Plan
Stay active where shoppers check you
Original posts and carousels, planned each month from your products and posted on schedule. Your brand stays visible and looks alive.
What you get:
Platforms
Best for: brands that need to look active and stay seen, with no time to post.
Plan 2
Video Plan
Reach new buyers with short video
Everything in the Basic Plan, plus the short videos the platforms push hardest, and a shop catalogue kept in sync.
Everything in Basic, plus:
Platforms
Best for: products that sell on video, and brands ready to grow reach.
Plan 3
Custom
One plan built around your brand
Everything in the Video Plan, plus a show of your own: long-form video that becomes a month of posts.
Everything in Video, plus:
Platforms
Best for: brands with a story to tell every week.
Add to any plan
You answer comments and messages, or add community management and we do.
Community management
Plans by volumeWe answer comments and messages on your profiles, in your brand's voice, and pass anything only you can handle, like refunds or complaints, straight to you.
Social shop setup
One-timeYour shop on Instagram, Facebook or TikTok, set up and connected to your store: catalogue, product links, shipping and menus.
Every plan is quoted after the free call, from your platforms, posting pace and how much video you need. Boosting posts runs through our paid ads service, and creator or influencer outreach isn't part of our plans.
Results you can see
Every week, you see what social did for your sales
One short Tabula Scorecard on every plan, with the numbers that matter for each platform: what we posted, what it reached, what it sold, and what's next.
Tabula Scorecard · Social
@yourstore · Week 42
1This week
2What we changed
3Heads up
Facebook reach dipped after a platform change. We're testing shorter videos there next week.
4Next week
Launch posts for your new arrivals, plus 2 how-to videos.
Questions? Just reply. The team making your content answers within 1 business day.
Sample scorecard. Yours uses your profiles and your store.
Only 10% of shoppers who find a product on social buy it in the app (Coveo, 4,000 shoppers).
So we count the sales that come later too.
How we work
How we plan, make and post your content
No black box. Here's how the work runs, from the first audit to every week after, and what you see at each step.
Audit and brand setup
We study your products, buyers, brand look and competitors, and set up tracking on your bio and story links.
You get: a baseline of what social sells today.
Build the plan
We pick the platforms and posting pace for your buyers, then plan your first month of posts.
You get: a content plan you approve.
Make and post
Our designers and editors make every post from your real products, photos and reviews, in your brand's look, and post it on schedule.
You get: the work done for you.
Measure and improve
Your weekly Tabula Scorecard, more of what sells, less of what doesn't, and a monthly call to plan what's next.
You get: honest numbers, good news or bad.
The usual pace
In the first 2 weeks
Profiles fixed
Bios, links, highlights and tracking set up, so your profiles look active and every visit can be counted.
Weeks 2 to 8
Find what works
We test formats, topics and opening lines, and keep what gets saved, shared and clicked.
Month 3, and on
Grow what sells
More of the posts and products that bring orders, at a pace your buyers notice.
Typical timing. Organic social builds slowly, and every brand starts from a different place. Your audit shows where yours stands.
Our promise
The closest thing to a guarantee in marketing
Nothing in marketing is 100% certain, and nobody controls what the platforms show next. So instead of big promises, we put part of our fee on the line.
Part of our fee depends on your sales growing.
Weekly numbers, good news or bad.
3 months, then month to month, with 30 days' notice.
Everything we build stays yours.
Growth Partnership
We run your social, and get paid when you grow
Hand us the work. We run and improve it every month, and part of our fee depends on your sales. You approve the plan, not every post.
Every month you get:
How you pay
First term 3 months, then month to month. Your accounts and data always stay yours.
Social is an add-on. It joins your SEO, GEO or ads in one Growth Partnership, with the same team and the same scorecard. Ask about adding social →
Why Tabula
How we compare with a typical social media agency
Free AI Visibility Report
Not ready for a call? Get your free AI Visibility Report.
We ask ChatGPT, Gemini and Perplexity the questions your buyers ask about your products. Your report shows where you appear and which brands they name instead, usually in your inbox within minutes.
From 14 Google reviews, plus 8 reviews on Trustpilot.
Can we hire you just for social media?
Social media is an add-on: it runs inside a Growth Partnership with our SEO, GEO or ads work. That's on purpose. Social works best when it feeds the searches and sales the rest of your plan is built to win, and one team sees all of it.
Which platforms do you post on?
Instagram, Facebook, LinkedIn and Pinterest on every plan, picked for your buyers. TikTok and YouTube Shorts come with the Video Plan. Most brands do best on two or three platforms done well, not six done badly.
Who makes the content?
Our team: designers, editors and writers, working from your real products, photos and reviews, in your brand's look. You approve the monthly plan before anything posts.
Do we need to film anything?
Not for the Basic Plan. For short video, we work from your products, photos and footage. If you can send products or film short clips on a phone, we turn them into finished videos. Need a live shoot? We can schedule one, priced separately. For a podcast or series on the Custom plan, you or someone on your team hosts.
Who answers comments and messages?
You do, unless you add community management. Then we answer comments and messages for you, in your brand's voice, with plans by volume. Fast replies matter: 73% of shoppers say they'd buy from a competitor if a brand doesn't reply on social (Sprout Social, 2025).
How do you measure sales from social?
Every bio, story and post link gets tracking, so visits and orders from social show up in your store's data. Where a platform's shop records sales, we add those too. Social often sells later, on your site or on Google, so your scorecard also counts searches for your brand name every month.
How fast will we see results?
Your profiles look active from the first week. Reach builds over the first 2 to 3 months, as we learn which formats and topics your buyers save and share. Sales from social usually grow slower than reach, which is why social runs alongside your SEO, GEO or ads.
Can you guarantee followers or sales?
No one honestly can. The platforms change what they show all the time. So we put part of our fee on the line instead: it depends on your sales growing. You get the work, a clear plan and honest numbers.
Do you set up Instagram, Facebook or TikTok shops?
Yes, as a one-time setup at the start: your catalogue, product links, shipping and menus, connected to your store. Instagram and Facebook shops now send buyers to your own checkout. TikTok Shop is open to US sellers, but not yet to Canadian ones. From the Video Plan, we keep your catalogue in sync every month.
Will social help us show up on Google and in AI answers?
It helps. Google has shown posts from public Instagram business accounts in search since July 2025, and AI answers draw on videos, reviews and forums as well as websites. But most shoppers still start their product searches on Google, so social supports your SEO and GEO; it doesn't replace them. That's why we run them as one plan.
Do you boost posts or run influencer campaigns?
Boosting posts and social ads run through our paid ads service, with the same team, so your best posts can become ads. Creator and influencer outreach isn't part of our plans.
How much does it cost?
It depends on your plan, your platforms, how often you post and how much video you need. Social is added to your Growth Partnership, where part of our fee is tied to your sales growth. Shop setup is a one-time fee. You get a clear quote after the free call.
Is there a contract?
Your first term is 3 months, then month to month. Your accounts, content and data are always yours, and stay yours if you leave.
What do you need from us?
Access to your social accounts, your brand files and product photos, and any reviews or videos you have. After that, a monthly plan to approve and a weekly scorecard to read.
Free Call
Ready to see what your social really sells?
A free 30-minute call. We audit your social profiles before we talk, and you leave with your 3 biggest fixes, whether you hire us or not.
Built for e-commerce brands doing $1M to $10M a year. Not sure you fit? Book anyway, and we’ll tell you straight.
We take on 3 new brands a month, so the same senior team stays on every account.
Not ready to talk? Get the report by email instead.