GEO for e-commerce brands
Get your store recommended when buyers ask AI what to buy
Generative engine optimization (GEO) services that get your products named in ChatGPT, Gemini, Perplexity and Google's AI answers, all done for you.
Part of our fee is tied to your sales, so when you grow, we grow.
Free 30-minute call. We run your AI Visibility Report first, and you leave with your 3 biggest fixes.
Results
Stores AI now names. Real numbers.
Direct-to-consumer flagpoles, US · Jun 2025 to Jun 2026
From 0 to 238 pages cited in AI answers in a year.
116
pages ChatGPT cites as sources (from 0)
233
AI Overview appearances a month (from 12)
3x
clicks from Google a month (1.4k to 4.2k)
238
pages that AI answers cite as sources (from 0)
Our ROI on marketing is up around 40%, and our cost to acquire a customer has dropped by roughly half. They treat our budget like it's their own money.
53-year steel storage manufacturer selling direct · Since Oct 2025
53 years as a manufacturer. Now cited by AI.
22
AI mentions a month (from 2)
471
keywords ranked on Google (from 19)
100%
Core Web Vitals passing (from 82%)
184+
pages that AI answers cite as sources (from 2)
They have improved our search engine rankings, and create effective ads that customers convert on and blogs that explain our products well.
Custom manufacturer selling online in the US, Canada and the UK · May 2023 to Dec 2024
From 0 to 137 AI Overview appearances a month.
1,843
keywords on Google's page one (from 55)
~11x
clicks from Google a month (490 to 5.3k)
371
keywords in Google's top 3 (from 11)
137
AI Overview appearances a month (from 0)
Keywords ranked on Google
The team at Tabula was so great to work with. Carlos is really strategic and explains things clearly and got us the results we were looking for. Highly recommended!
Measured from each start date. Data from Semrush, Google Search Console and GA4.
What we fix
Why good stores get left out of AI answers
Most owners who call us are living with at least one of these. Tap or hover over each one to see how we fix it.
"ChatGPT names our competitors, not us."
Ask AI what to buy in your category and it lists your rivals and "best of" sites instead of you.
How we fix it+
We find the questions your buyers ask AI, fix what stops assistants reading your store, and earn mentions on the sites they cite. You see the change in your monthly AI Answer Check.
"We rank on Google, but AI answers skip us."
Page one on Google, yet AI Overviews and ChatGPT quote someone else.
How we fix it+
We find the gap: pages AI can't read, answers your pages don't give, and sources that don't mention you. Then we close it.
"We have no idea what AI says about us."
Does ChatGPT name you? Get your prices right? Send buyers to a rival? Nobody can tell you.
How we fix it+
Every month we ask ChatGPT, Gemini and Perplexity your buyers' questions, many times over, and report how often you're named.
"AI gets our products wrong."
Old prices, missing products or the wrong specs. Buyers trust the answer and move on.
How we fix it+
We make your product data match everywhere AI reads it: your pages, your feeds and your product schema.
Shoppers who come from AI answers converted 48% better than other visitors in August 2026 (Adobe).
Every answer that names a rival is a sale you never see.
AI Answer Check
yourstore.com
ChatGPT · Gemini · Perplexity
Brands named instead of you
AI access check
yourstore.com
What AI bots can reach and read
Sample report. Yours uses your store, your rivals and your buyers' real questions.
Free AI Visibility Report
Every free call includes your AI Visibility Report
Before we talk, we look at your store the way ChatGPT, Gemini and Perplexity do. You walk away with:
GEO vs SEO
GEO vs SEO: what changes when buyers ask AI
GEO, or generative engine optimization, is the work that gets your brand named in AI answers. It's built on SEO, but the way you win is different.
A list of links. Buyers click, compare and choose.
What are the best steel cabinets for a small garage?
Here are three good options:
✕yourstore.com: not named
One written answer. A few brands get named. The rest don't.
What stays the same
Google says its AI answers need nothing extra beyond normal search: pages it can crawl and index, content that helps buyers, and trust from other sites. And OpenAI says stores that block its search bot won't show up in ChatGPT search answers.
SEO gets you found. GEO gets you recommended. We run both as one plan.
Technical GEO
Why GEO needs even more technical care than SEO
Google renders your pages and comes back when a page fails. Most AI assistants don't. Many read a page's plain HTML once, sometimes while the buyer waits for an answer.
If something is hidden, blocked or wrong, they skip you or get it wrong.
Steel Cabinet, 36 in.
$349
In stock
★★★★★4.8(212 reviews)
Steel Cabinet, 36 in.
$349
In stock
Example. What's missing depends on how your store and its apps are built. We test yours.
What we check and fix
Bots let in
Your robots.txt, Cloudflare and firewall settings let search and AI bots in. Some "block AI bots" settings now block Google and Bing too.
Key content in the HTML
Prices, stock, reviews and specs sit in the page's HTML, not only in apps that load after the page opens.
Product data that matches
The same price, stock and specs on your pages, in your product schema and in your Google Merchant Center and Shopify feeds.
Clean product URLs
One stable URL per product and variant, no filter traps and no dead links. In one study, AI crawlers hit missing pages about 4 times as often as Googlebot.
Fresh pages and feeds
Prices and stock updated when they change, and pages kept current. Most AI assistants prefer newer pages.
A fast, stable store
Pages that load quickly and don't time out, so a live fetch doesn't fail.
Our GEO services
Everything your store needs to get recommended, done for you
One plan with clear targets, run by the same senior team every month.
Here's what's in it.
Technical GEO
A store AI can read
Bots let in, key content in the HTML, clean product URLs and a fast, stable store.
We check what each assistant can actually see.
Product data
Product data AI trusts
Titles, prices, stock, specs and reviews that match across your pages, your schema, Google Merchant Center and your Shopify catalog.
Shopping answers in ChatGPT and Google are built from this data.
Answer-ready pages
Pages that answer buyers' questions
Category pages, product pages and buying guides that answer what buyers ask AI, in plain words AI can quote: who it's for, how it compares, what it costs.
Mentions
Mentions where AI looks
AI answers draw on sites beyond yours: reviews, forums, videos, retailers and "best of" lists, and the mix keeps shifting.
We earn your brand a place in the sources that matter for your category right now.
Measurement
Your AI Answer Check, every month
We ask ChatGPT, Gemini and Perplexity your buyers' questions many times over and report how often you're named, next to sales from AI referrals in GA4.
SEO and GEO
Built on SEO
Google's AI answers draw on Google Search, and strong rankings go hand in hand with AI mentions.
So your GEO and SEO run as one plan.
We work inside your platform and your accounts: Shopify, WooCommerce, WordPress and Webflow, plus Google Merchant Center, Search Console and Bing Webmaster Tools.
How we work
How we build and run your GEO strategy
No black box. Here's how the work runs, from the first check to every month after, and what you see at each step.
Check where you stand
We ask ChatGPT, Gemini and Perplexity the questions your buyers ask, check what AI bots can see on your store, and find the sites AI trusts in your category.
You get: your AI visibility baseline.
Build the plan
We pick the buyer questions that lead to sales, then the pages, product data and sources to work on first. Targets come from your own data, not industry averages.
You get: a clear plan with targets you approve.
Do the work
Our senior specialists fix technical issues, keep your product data in sync, improve your pages and earn mentions on the sites AI cites. All inside your own accounts.
You get: the work done for you, on your platform.
Measure and adjust
Your AI Answer Check across many asks, AI referral traffic and sales from GA4, and a call to plan the next month. What works gets more effort. What doesn't gets changed.
You get: honest numbers, good news or bad.
The usual pace
In the first weeks
First fixes live
Blocked AI bots are often the first fix, and OpenAI says ChatGPT search picks that up in about 24 hours. Then hidden content moves into the HTML and product data gets cleaned up.
Months 2 to 4
First mentions
Pages that answer buyers' questions start getting cited, and AI names you for some of them.
Months 4 to 6, and on
A bigger share of answers
Mentions on trusted sites build up, and you're named more often, for more questions.
Typical timing. AI answers change from one ask to the next, so we report how often you're named, not a single rank. Your first report shows where your store starts.
Our promise
The closest thing to a guarantee in marketing
Nothing in marketing is 100% certain, and nobody controls what Google ranks or what ChatGPT says. So instead of big promises, we put part of our fee on the line.
Part of our fee depends on your sales growing.
Weekly numbers, good news or bad.
3 months, then month to month, with 30 days' notice.
Everything we build stays yours.
Growth Partnership
We run your GEO and SEO, and get paid when you grow
Hand us the work. We run and improve it every month, and part of our fee depends on your sales. You approve the plan, not every task.
Every month you get:
How you pay
First term 3 months, then month to month. Your accounts and data always stay yours.
Prefer to run GEO in-house? The Tabula is our 60-day setup: your AI visibility baseline, GEO strategy and targets, handed to your team. Ask about The Tabula →
Why Tabula
How we compare with a typical GEO agency
Free AI Visibility Report
Not ready for a call? Get your free AI Visibility Report.
We ask ChatGPT, Gemini and Perplexity the questions your buyers ask about your products. Your report shows where you appear and which brands they name instead, usually in your inbox within minutes.
From 14 Google reviews, plus 8 reviews on Trustpilot.
What is generative engine optimization (GEO)?
GEO is the work that gets your brand named and recommended in AI answers: ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews and AI Mode. For a store, it covers what AI can read on your site, your product data, pages that answer buyers' questions, and mentions on the sites AI trusts.
What's the difference between GEO and SEO?
SEO gets your pages ranked in Google's list of results. GEO gets your brand named inside the written answer. They share a foundation: Google says its AI answers need nothing extra beyond normal search. What changes is that answers name only a few brands, draw on sources beyond your site, change from one ask to the next, and are measured by how often you're named, not by rank.
We already have an SEO agency. Do we have to switch?
Yes, if you want GEO from us. GEO is built on the same pages, product data and technical setup as SEO, so two agencies would be changing the same things and nobody would own the result. We take over both as one plan, start by checking what your current agency has done, and keep what works. Your accounts and data stay yours.
Do I need SEO before GEO?
You need the basics: a store search engines can crawl and index, with pages that answer buyers' questions. Strong Google rankings also go hand in hand with being named in AI answers. That's why we run both as one plan, and fix the SEO gaps that hold back your GEO first.
How long does GEO take to work?
Some fixes show up fast: when AI bots were blocked, OpenAI says ChatGPT search picks up the change in about 24 hours, and other technical and product data fixes can show up within weeks. Being named more often usually takes 3 to 6 months, as your pages and mentions build. Answers vary from one ask to the next, so we track how often you're named across many asks.
Can you guarantee ChatGPT will recommend us?
No one honestly can. Neither OpenAI nor Google guarantees that any store will be shown. So we put part of our fee on the line instead: it depends on your sales growing. You get the work, a clear plan and honest numbers.
How do you measure GEO results?
Every month we ask ChatGPT, Gemini and Perplexity your buyers' questions many times and report how often you're named, and who's named instead. We pair that with AI referral traffic and sales in GA4, which now has its own AI channel, and the AI reports in Search Console and Bing where they're available.
Does llms.txt help?
Not today. No major AI company has said it uses llms.txt to decide what to cite, and Ahrefs found 97% of llms.txt files got zero requests in May 2026. It's cheap to add, so we may, but we'll never sell it to you as GEO.
Should I block AI bots?
Block the wrong ones and you disappear. Blocking OpenAI's search bot keeps you out of ChatGPT search answers, and some "block AI bots" settings now block Google and Bing too. You can block bots that only collect training data and still let in the ones that power search. We check your setup on the free call.
Do we need to rebuild our store?
No. We work inside your current platform and theme. When an app hides content from AI, like some review or spec apps, we change its settings, swap it for one that shows its content in the page's HTML, or work with your developer. Bigger changes only happen if you approve them.
Do you work with Shopify and WooCommerce stores?
Yes. Shopify stores that sell to US buyers are in ChatGPT's shopping results by default, so the edge comes from better product data and more mentions. For WooCommerce stores, Google Merchant Center and a store AI bots can read matter most today.
How much do GEO services cost?
It depends on your store's size, your category and how much of the work you want us to run. Our Growth Partnership is a monthly base fee plus a share of the sales growth above a starting point we set together. You get a clear quote after the free call.
Is traffic from AI worth it?
It's still a small share of visits for most stores, but it's growing fast and it buys well. In US retail in August 2026, shoppers who came from AI assistants converted 48% better than other visitors and spent 43% more per visit (Adobe).
Will ads in ChatGPT replace this?
Ads are arriving in AI answers, as they did on Google. OpenAI says its ads are kept apart from ChatGPT's own answers, and those answers are where GEO works. As with Google, a place in the free answers keeps paying off without a cost per click.
Free Call
Ready to be the store AI recommends?
A free 30-minute call. We run your AI Visibility Report before we talk, and you leave with your 3 biggest fixes, whether you hire us or not.
Built for e-commerce brands doing $1M to $10M a year. Not sure you fit? Book anyway, and we’ll tell you straight.
We take on 3 new brands a month, so the same senior team stays on every account.
Not ready to talk? Get the report by email instead.