Paid ads
Google Ads Conversion Tracking Not Working? 3 Causes (and How to Fix Them)
Your Google Ads dashboard says zero conversions last week. Your CRM says twelve deals closed, three traced straight back to a Google…
About Komal
Komal Soni is the Senior SEO & GEO Manager at Tabula Agency, the SEO and GEO agency for e-commerce brands. She runs the SEO and GEO work for the brands Tabula takes on: getting their stores found on Google and recommended in AI answers like ChatGPT, Gemini and Perplexity.
She is each client's day-to-day contact, so the person owners talk to every week is the person doing the work. Her articles are practical guides for owners who handle their own marketing, from fixing Google Ads conversion tracking to planning a month of social posts.
Writes about
Every article is written for owners and small teams, in plain words.
Articles by Komal
Websites
Why Isn’t My Website Converting? 7 Things to Check First
This isn't an SEO audit. It's the 7 things that quietly kill conversions even when your rankings are already fine
Paid ads
What Is a Good ROAS? Benchmarks, and What Actually Moves It
The biggest benchmark study in paid search, now in its tenth year, publishes cost per click, click-through rate, conversion rate and cost per lead. It publishes no ROAS figure at all. That absence explains why every benchmark table you have found contradicts the last one, and where the real answer lives instead.
Social media
Social Media Content Calendar Ideas Built to Survive a Slow August
Open your analytics on the third of August and the story is almost always the same. The posts you scheduled back in…
Strategy
The Marketing System Stack: How SMBs Should Structure AI Marketing
Most small businesses never adopted AI marketing. They accumulated it, one subscription at a time. This framework replaces the pile of disconnected tools with five ordered layers, so every tool has a job and your team stays in charge of all of it.
Strategy
Mid-Year Marketing Checkpoint: What to Actually Measure Before Planning H2
Most SMBs hit July with half their budget spent and no clear picture of what it produced. This framework shows you exactly which five numbers to pull, how to sort every channel into a keep-cut-test decision, and how to set H2 targets based on evidence rather than optimism.