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Google and Meta ads can fill your store fast, or quietly burn your budget. These articles cover setting up campaigns that track real sales, finding where spend leaks, negative keywords, what a good return on ad spend looks like for your margins, and what a management fee should include. They’re written for owners who run ads themselves or want to check the people who run them. Start with the three below if your ads aren’t converting or the numbers don’t add up. Want us to run them? See our paid ads service. We never take a cut of your ad spend.
You're getting clicks. Your budget is spending. But the leads aren't coming. The problem isn't your ad, it's what's happening one level deeper. Here are the five real reasons your Google Ads aren't converting and exactly how to fix each one.
Your Google Ads dashboard says zero conversions last week. Your CRM says twelve deals closed, three traced straight back to a Google…
The biggest benchmark study in paid search, now in its tenth year, publishes cost per click, click-through rate, conversion rate and cost per lead. It publishes no ROAS figure at all. That absence explains why every benchmark table you have found contradicts the last one, and where the real answer lives instead.
Your Google Ads dashboard says zero conversions last week. Your CRM says twelve deals closed, three traced straight back to a Google…
Your Google Ads dashboard tells you what a lead cost. It doesn't tell you what a job cost, and for contractors those are two very different numbers. This post breaks down why cost per lead is the wrong metric to manage to, the formula to use instead, and where contractor ad spend quietly leaks out before a single job gets booked.
Most SMB Google Ads accounts have a negative keyword list. It's just the generic one: exclude "free," exclude "cheap," exclude a competitor or two. That catches the obvious waste and leaves entire categories untouched, job seekers, DIY searchers, wrong-service confusion, geography leaks. Here's the list that actually moves wasted spend, plus what changed in Performance Max in 2026 that makes it worth checking your account again.
Your agency sends a good report. Your revenue doesn't move. Here's what Google Ads management should include, and the five assets that quietly stay behind.
Your Google Ads dashboard says conversions are up eleven percent this month. Your bank account says nothing has changed. Both of those…
Paid search isn't right for every small business. Here are the five conditions that rule you out, and what to check before you spend anything.
The biggest benchmark study in paid search, now in its tenth year, publishes cost per click, click-through rate, conversion rate and cost per lead. It publishes no ROAS figure at all. That absence explains why every benchmark table you have found contradicts the last one, and where the real answer lives instead.
The average Google Ads account wastes $1,127 a month, and most of that damage is done in the first twenty minutes of setup. This guide covers campaign structure, conversion tracking, and how to calculate a budget from your own close rate rather than a benchmark, plus a four-week launch schedule.
You're getting clicks. Your budget is spending. But the leads aren't coming. The problem isn't your ad, it's what's happening one level deeper. Here are the five real reasons your Google Ads aren't converting and exactly how to fix each one.
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